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试题来源:《国家地理》NationalGeographic
原文标题:SurvivingtheSneakyPsychologyofSupermarkets
文章主题:超市购物的心理学
发表时间:2015年6月15日
文章字数:146字,算历年字数较少的一年
原文和逐句对照译文(新东方唐静)
Thesupermarketisdesignedtolurecustomersintospendingasmuchtimeaspossiblewithinitsdoors.Thereasonforthisissimple:Thelongeryoustayinthestore,themorestuffyou’llsee,andthemorestuffyousee,themoreyou’llbuy.Andsupermarketscontainalotofstuff.Theaveragesupermarket,accordingtotheFoodMarketingInstitute,carriessome44,000differentitems,andmanycarrytensofthousandsmore.Thesheervolumeofavailablechoiceisenoughtosendshoppersintoastateofinformationoverload.Accordingtobrain-scanexperiments,thedemandsofsomuchdecision-makingquicklybecometoomuchforus.Afterabout40minutesofshopping,mostpeoplestopstrugglingtoberationallyselective,andinsteadbeganshoppingemotionally—whichisthepointatwhichweaccumulatethe50percentofstuffinourcartthatweneverintendedbuying.
逐句对照译文:
Thesupermarketisdesignedtolurecustomersintospendingasmuchtimeaspossiblewithinitsdoors.
超市旨在吸引顾客在店里停留尽量长的时间。
Thereasonforthisissimple:Thelongeryoustayinthestore,themorestuffyou’llsee,andthemorestuffyousee,themoreyou’llbuy.
原因非常简单:顾客在店里停留的时间越长,看到的商品越多;看到的商品越多,买的越多。
Andsupermarketscontainalotofstuff.
超市陈列了大量的商品。
Theaveragesupermarket,accordingtotheFoodMarketingInstitute,carriessome44,000differentitems,andmanycarrytensofthousandsmore.
根据食品推广协会的调查,一般超市里有约44000种不同的商品;大多数超市都有上万种。
Thesheervolumeofavailablechoiceisenoughtosendshoppersintoastateofinformationoverload.